FOR IMMEDIATE RELEASE
MILTON, Mass. — October 30, 2026 — Keches Law Group (KLG), one of New England’s leading personal injury and workers’ compensation firms, announces a Name, Image and Likeness (NIL) brand ambassador partnership with two Boston College student-athletes: Ava Thomas, sophomore forward, Boston College Women’s Ice Hockey and Lydia Colasante a Redshirt Junior defender, Boston College Women’s Lacrosse.
The partnership marks an exciting new chapter for the firm as it celebrates 40 years of serving injured workers and families across New England. By aligning with two accomplished women athletes who embody discipline, resilience and teamwork, KLG is extending its voice to a new generation, one that values authenticity, community and standing up for others.
As brand ambassadors, Thomas and Colasante will collaborate with KLG on digital and social media content, community initiatives and select firm events throughout the 2026–27 academic year, sharing their stories as student-athletes while helping spread awareness of the firm’s mission and its commitment to the communities it serves.
“Women’s sports have never had more momentum, and we believe in investing in the athletes driving it,” said Sean Flaherty, Managing Partner of Keches Law Group. “Ava and Lydia are leaders on and off the field, and they embody the same determination and heart that have defined our firm for 40 years. As the NIL landscape evolves, we’re proud to be a law firm leading in this space, standing behind women athletes and connecting with a new generation that is redefining what it means to compete, to lead and to stand up for others.”
“I am very proud and honored to partner with Keches Law Group because of their community involvement and their commitment to providing educational opportunities through programs and scholarships,” said Ava Thomas, Boston College Women’s Ice Hockey. “I love what they are all about, and I couldn’t be more excited to work with them.”
“I’m so grateful for this partnership with Keches Law Group. Their core values reflect the kind of player I want to be, both on and off the field: showing up for my teammates and working toward a shared goal, which is exactly what being part of a team is all about,” said Lydia Colasante, Boston College Women’s Lacrosse. “I’m proud to represent a firm that’s committed to supporting the greater Boston community, and I can’t wait to see what we accomplish together this season.”
The ambassador program reflects KLG’s broader investment in women’s athletics and in the local institutions that shape New England. The partnership builds on the firm’s long-standing support of community organizations, youth programs and charitable causes throughout New England.
Fans can follow the partnership on KLG’s social media channels at @kecheslaw .
About Keches Law Group
Founded in 1986, Keches Law Group is a New England personal injury and workers’ compensation law firm with nine offices and more than 50 attorneys. Over nearly four decades, the firm has recovered more than $3 billion for its clients, earning a reputation for aggressive, compassionate advocacy on behalf of injured workers, accident victims and their families. To learn more, visit kecheslaw.com.
Media Contact
Victoria Tuttle
Marketing and Communications Manager
Keches Law Group
vtuttle@kecheslaw.com | 978-618-1127
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