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Joon Hong

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S. Joonho Hong

Senior Trial Attorney

Joonho Hong joined Keches Law Group in 2023 as senior trial attorney in the firm’s New York office. Prior to joining Keches Law Group, Attorney Hong worked at a large New York based law firm with a national presence. He has been representing and continues to represent people who have been catastrophically injured as a result of doctors’ negligence (a/k/a medical malpractice), dangerous worksite conditions (a/k/a construction site accidents), negligent drivers (a/k/a motor vehicle accidents), dangerous property conditions (a/k/a premises liability), dangerous products (a/k/a products liability), and neglect of the elderly at nursing homes (a/k/a elder abuse or nursing home litigation).

Attorney Hong is not the typical lawyer. He possesses a unique background having worked in the theater and music entertainment industry. During his time in this field, he developed his performance and public speaking skills while working with successful artists and Grammy Award winning producers. He is also a true advocate and warrior for his clients. Attorney Hong is a direct descendant of Grandmaster Hwang Kee, the founder of one of the most important and influential figures in Korean martial arts – Tang Soo Do. Attorney Hong not only practiced the physical aspects of martial arts but practiced the mental and spiritual aspects as well. His training helped him develop a true warrior spirit from a very young age. He has applied these skills and characteristics in his legal practice and in the courtroom and has recovered tens of millions of dollars for his clients.

Attorney Hong also serves as a coach, consultant, and teacher to trial attorneys across the country. Trial attorneys from various States have retained Attorney Hong as a trial coach and consultant to help them prepare their cases for trial. In this role, Attorney Hong serves plaintiffs’ trial lawyers to help them become the best trial lawyers and human beings they can be so they can better serve their respective clients.


University at Albany, B.A. 2000
New York Law School, J.D. 2008


New York
Commonwealth of Massachusetts
U.S. District Court for the Eastern District of New York
U.S. District Court for the Southern District of New York